Two 60-second TV adverts have been produced to help prevent rape and increase reporting.
The ads are highly emotive in a bid to really hit home the effects and consequences of rape.
Ad one, focuses on reminding offenders ‘No Consent No Sex’ and if they fail to get consent, they could face a long prison sentence.
Ad two, is aimed at victims and highlights the effects of rape, the importance of reporting it and the support available.
Both scenarios are based on the end of a night out when alcohol has been drunk – as a large number of rapes happen in this way.
(Please note, when the video has finished playing it will begin playing the next video in GMP's YouTube Campaigns Playlist)
Detective Superintendent Phil Owen of Greater Manchester Police said: “We are always looking at new ways to get important messages across to potential offenders and victims of rape.
“We believe that the adverts will grab people’s attention and will reinforce the serious consequences of not getting consent for sex and on the other hand, will reassure victims that there is support available.”
The adverts have been produced in conjunction with St Mary’s Sexual Assault Referral Centre in Manchester.
Dr Catherine White, Clinical Director at St Mary’s Sexual Assault Referral Centre, said: “These ads are a powerful reminder of how rape can devastate peoples’ lives. It is vital that potential offenders understand fully the consequences of failing to gain consent for sex, but victims also need to be aware that excellent services are available to them including support and counselling through the St Mary’s Centre. Victims can also approach the Centre directly to access the services.”